Nature On The Board

Nature On The Board

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Simeon Rose

Nature On The Board. Giving Nature a voice and a vote.

In early 2021, my partner, Anne, and I started to wonder: ‘Could Nature run the company?’ The company in question was Faith In Nature – a…

5 min readFeb 15, 2024

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Nature On The Board. Giving Nature a voice and a vote.

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Simeon Rose

“Who speaks for Nature?” and introducing our new guardian

Lichen (We can all be lichen! Explainer below…) Photo by Alexey Melechin on Unsplash

10 min readFeb 21, 2024

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“Who speaks for Nature?” and introducing our new guardian

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Simeon Rose

Nature on five boards (and counting…) Who’s next?

“Everything that happens once can never happen again. But everything that happens twice will surely happen a third time.” — Paulo Coelho…

4 min readFeb 5, 2024

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Nature on five boards (and counting…) Who’s next?

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Simeon Rose

The chick that was Nature on the Board has fledged the nest… in Portal, Arizona.

Entrance to Cave Creek Canyon, Arizona

9 min readOct 21, 2023

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The chick that was Nature on the Board has fledged the nest… in Portal, Arizona.

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Simeon Rose

Apple’s Mother Nature ad. Based on a true story.

Breaking down the truth vs fiction of Apple’s ad. What’s similar? (Spoiler: not much) And what’s different (Spoiler: quite a lot).

8 min readSep 19, 2023

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Apple’s Mother Nature ad. Based on a true story.

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Simeon Rose

Advertising is killing the planet. But Sustainability could learn a lot from adland.

Nature on the Board (in which Faith In Nature became the first company in the world to make Nature a director) isn’t an idea that emerged…

6 min readJun 3, 2023

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Advertising is killing the planet. But Sustainability could learn a lot from adland.

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Simeon Rose

Studying the effects of Nature on the Board. An interview with Professor Danielle Celermajer.

Alongside “But what about the profits?”, the other question I always get asked about Nature on the Board is “So what’s actually changed?”

8 min readMay 9, 2023

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Studying the effects of Nature on the Board. An interview with Professor Danielle Celermajer.

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Simeon Rose

An Ecosystem Engineer’s response to “But what about the profits?”

There is one question I’m asked over and over in relation to Nature On The Board. The wording changes, but essentially it’s: “But what…

4 min readApr 24, 2023

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An Ecosystem Engineer’s response to “But what about the profits?”

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Simeon Rose

The Rights of Sonic & making space for empathy in business

Nature On The Board gets called a lot of things. A non-human stakeholder model. A corporate governance overhaul. A piece of systems change…

5 min readMar 29, 2023

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Sonic (a cockerpoo) standing atop a rock in the rain

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Simeon Rose

A question to change culture: “What would Nature say?”

Making Nature a director of Faith In Nature is a serious move. It’s a structural overhaul that legally enshrines the Rights of Nature into…

7 min readFeb 9, 2023

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A question to change culture: “What would Nature say?”

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Can Nature help run a company? Have a say on the decisions that impact it? And a legally binding vote? Absolutely it can. (And it should).
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Simeon Rose
Creative Director. Writer. Nature lover. Naive enough to think Nature could run a company. Idealistic enough to make it happen. (Still amazed it ever did.)
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By Nature On The Board
Learnings, thoughts and developments on giving Nature a voice and a vote in business. Take a look.

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